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Why Social Marketing? Because Knowledge Is Not Enough To Deter Secondary Supply Of Alcohol To Minors, Sandra C. Jones, Lance Barrie

Faculty of Social Sciences - Papers (Archive)

Australian teenagers are increasingly drinking at risky levels, defined as consuming seven or more alcohol drinks on a single day for males, and five or more for females (White and Smith, 2012). Alcohol consumption by adolescents presents serious health and social problems unique to their age group (Lubman, Yucel and Hall, 2007; National Centre on Addiction and Substance Abuse, 2002). A significant factor contributing to underage drinking is the 'secondary supply' of alcohol to minors (i.e. the supply of alcohol to minors by persons other than licensees/staff employed by licensed premises, such as parents, siblings and older peers). In a …