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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Information, Identification, Or Both? A Rhetorical Analysis Of How Blm Uses Their Official Website, Candice L. Edrington
Information, Identification, Or Both? A Rhetorical Analysis Of How Blm Uses Their Official Website, Candice L. Edrington
Faculty Publications
No abstract provided.
Tweeting A Social Movement: Black Lives Matter And Its Use Of Twitter To Share Information, Build Community, And Promote Action, Candice Lashara Edrington, Nicole Lee
Tweeting A Social Movement: Black Lives Matter And Its Use Of Twitter To Share Information, Build Community, And Promote Action, Candice Lashara Edrington, Nicole Lee
Faculty Publications
Public relations research has gradually incorporated the study of advocacy organizations. However, little research has focused on social movements in particular. Through a content analysis of all public tweets sent by Black Lives Matter (BLM) over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action. Consistent with research on other types of organizations, informational messages proved to be the most common. The study also analyzed the influence that these strategies had on audience engagement in terms of replies and retweets. Findings suggest …