Social and Behavioral Sciences Commons^™

Political Magazines On Twitter During Election 2012: Framing, Uniting, Dividing, Susan Currie Sivek

Faculty Publications

This study offers a content analysis of Twitter activity from 16 American political opinion magazines during the month before the 2012 presidential election. The study is an exploratory attempt to operationalize aspects of tweets that may contribute to frame alignment processes and mobilization among Twitter users. The analysis identifies these components and examines how political magazines’ Twitter activity may demonstrate aspects of this process. These magazines must consider both the normative goal of achieving specific political gains by mobilizing readers and the pragmatic goal of remaining sustainable as publishing enterprises. The degree to which their Twitter usage reflects frame alignment …