Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Faculty Publications

Journalism Studies

Public relations

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Tweeting A Social Movement: Black Lives Matter And Its Use Of Twitter To Share Information, Build Community, And Promote Action, Candice Lashara Edrington, Nicole Lee Sep 2018

Tweeting A Social Movement: Black Lives Matter And Its Use Of Twitter To Share Information, Build Community, And Promote Action, Candice Lashara Edrington, Nicole Lee

Faculty Publications

Public relations research has gradually incorporated the study of advocacy organizations. However, little research has focused on social movements in particular. Through a content analysis of all public tweets sent by Black Lives Matter (BLM) over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action. Consistent with research on other types of organizations, informational messages proved to be the most common. The study also analyzed the influence that these strategies had on audience engagement in terms of replies and retweets. Findings suggest …


Authenticity In The Skateboarding World, Becky Beal, Lisa Weidman Jan 2003

Authenticity In The Skateboarding World, Becky Beal, Lisa Weidman

Faculty Publications

The purpose of this chapter is to illustrate the values and norms that constitute legitimacy, or authenticity, in the skateboarding world. Both authors spent a considerable amount of time with the skateboarding world in the late 1980s and early 1990s. Lisa Weidman worked at a skateboarding magazine for several years, and Becky Beal did an extensive ethnographic study of skateboarders. Using our experiences and research, we describe the characteristics that skateboarders and the industry use to identify an authentic skateboarder. The first section, on the skaters' perspective, is based primarily on Beal's interactions with skateboarders; the second section, on the …