Social and Behavioral Sciences Commons^™

A Giant Impact: A Case Study On The Community Development And Unification Practices Of The San Francisco Giants Community Fund, Geri E.M. Pirkle

Experience Industry Management

Over the past two centuries, the considerable efforts of a number of organizations, companies, and individuals have led to the concurrent growth of two powerful industries: professional sport and community development. The last few decades have seen a merging of these two realms which effectively combine their separate spheres of influence to create a significant platform for societal change. The purpose of this study was to examine the community development and unification practices employed by the San Francisco Giants Community Fund. The researcher designed a case study examining the programs and events, partnerships and sponsorship, and marketing and fundraising practices …