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Social and Behavioral Sciences Commons

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Electronic Theses and Dissertations

Communication

2017

South Dakota State University

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Full-Text Articles in Social and Behavioral Sciences

Do College Students Perceive Stigma The Same Way Experts Do? An Experimental Test Of Lay Perceptions Of Body-Size Stigma, Andie Malterud Jan 2017

Do College Students Perceive Stigma The Same Way Experts Do? An Experimental Test Of Lay Perceptions Of Body-Size Stigma, Andie Malterud

Electronic Theses and Dissertations

Personal experience with weight-based stigma is negatively associated with selfesteem (Myers & Rosen, 1999). This study examined how self-esteem is affected by exposure to weight-based stigma communication that is directed at another person. Using Smith’s (2007a) stigma communication framework, I created a 2 (Stigma Level: high, low) x 2 (Gender of stigmatized person: male, female) x 2 (Body Size of stigmatized person: large, small) posttest-only experiment. Participants’ self-esteem was not impacted after viewing stigmatizing messages directed at another person. This suggests that selfesteem is more stable than some researchers indicate (Wagner, Lüdtke, and Trautwein, 2016). My results suggest that stigma …