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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
CMC Senior Theses
The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …
Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein
Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein
CMC Senior Theses
The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …
Performance Under Pressure: The Effect Of Explanatory Style On Sensory-Motor Performance Under Stereotype Threat, William R. Macphail
Performance Under Pressure: The Effect Of Explanatory Style On Sensory-Motor Performance Under Stereotype Threat, William R. Macphail
CMC Senior Theses
Do participants with external attribution styles outperform participants with internal explanatory styles in pressure-filled situations? Explicit-monitoring theory suggests that performance becomes impaired when conscious attention is devoted to performing a task normally carried out by automatic processes. Attributing potential failure to an external source (e.g., blaming a sudden gust of wind for a poor golf shot) can decrease the negative effects of stereotype threat, a social-psychological predicament known to engender feelings of stress similar to those experienced in pressure-filled situations, by preventing explicit monitoring from taking place. The current study examined whether individual differences in attribution style, as measured by …