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Social and Behavioral Sciences Commons

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Western University

Undergraduate Honours Theses

Decision making

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Examining The Effects Of Framing On Probability Discounting, Owen M. Chevalier May 2018

Examining The Effects Of Framing On Probability Discounting, Owen M. Chevalier

Undergraduate Honours Theses

Probability discounting is the process by which people choose a smaller, more-likely reward instead of a larger, less-likely reward (McKerchar & Renda, 2012). While this phenomenon has been well documented, very few studies have tested discounting experimentally using real money. The present experiment was designed to remedy this by replicating a study by Weatherly and Derenne (2013) which showed that undergraduate students discounted money they believed they had won more than money they believed they were owed. 27 undergraduate students were asked to either complete a simple cognitive task or roll a die. The participants in the owed condition were …


Cognition And Commerce: The Impact Of Intuitive Judgment And Rational Analysis On Business Decisions, Bridget A. Bicknell Apr 2017

Cognition And Commerce: The Impact Of Intuitive Judgment And Rational Analysis On Business Decisions, Bridget A. Bicknell

Undergraduate Honours Theses

Decision makers who evaluate complex alternatives in real-world decision-making contexts are susceptible to cognitive biases, which can influence judgments, and may result in irrational decisions. Engaging in deliberate, systematic evaluation may reduce the extent to which biases pervade rational judgments (Kahneman, 2011). Previous studies have demonstrated that the deliberate consideration of multiple alternatives is an effective strategy to reduce biases (Lord, Lepper, & Preston, 1984). However, there is limited research on the effects of deliberate analysis on judgments in business decision-making. The present study examines whether the extent of deliberate analysis would elicit differences in the degree to which judgments …