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The Impact Of Text Orientation On Form Effects With Chinese, Japanese And English Readers, Huilan Yang

Electronic Thesis and Dissertation Repository

Does visuospatial orientation influence form priming effects in parallel ways in Chinese and English? Given the differences in how orthographic symbols are presented in Chinese versus English, one might expect to find some differences in early word recognition processes and, hence, in the nature of form priming effects. According to perceptual learning accounts, form priming effects (i.e., “form” priming effects) should be influenced by text orientation (Dehaene, Cohen, Sigman, & Vinckier, 2005; Grainger & Holcomb, 2009). In contrast, Witzel, Qiao, and Forster’s (2011) abstract letter unit account proposes that the mechanism responsible for such effect acts at a totally abstract …