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Full-Text Articles in Social and Behavioral Sciences
“Rip It!”: A Juxtapositional And Critical Discourse Analysis Of Gender Violence In 3 Tyler Perry Films, Avina Ross
“Rip It!”: A Juxtapositional And Critical Discourse Analysis Of Gender Violence In 3 Tyler Perry Films, Avina Ross
Graduate Research Posters
This qualitative study uses juxtapositional, intersectional and critical discourse analyses as one composite framework to assess Black female victimness and matriarchy in three Tyler Perry films. Findings exposed a transitional archetype model consisting of 5 domains (Victim, Bitterfruit, Matriarch, Forgiver and Princess) whereby victimized characters are portrayed using racist and sexist stereotypes. Additionally, rich juxtapositions in the films with regard to Black female victimness and matriarchy were also revealed. These juxtapositions play out in the transitional archetype model and reiterate a harmful racist gendered stereotype: strong, Black women (matriarchs) are not and cannot, by way of their strength, aggressiveness and …
Use And Perspectives Of A Social Marketing Campaign To Improve Fruit And Vegetable Intake, Allison Palmberg
Use And Perspectives Of A Social Marketing Campaign To Improve Fruit And Vegetable Intake, Allison Palmberg
Theses and Dissertations
The current study evaluated the development and acceptability of a social marketing campaign to improve emerging adults’ fruit and vegetable (FV) intake. A social marketing campaign was developed through focus groups with 24 college students. Materials were implemented in two dining locations at Virginia Commonwealth University. Sales of carrots, apples, and chips were collected in three phases: baseline, implementation of the campaign, and washout. In addition, surveys were collected from 303 diners across all phases and locations. Results indicated an increase in carrot sales, decrease in sales of chips sold with a meal, and mixed findings regarding sales of apples …