Social and Behavioral Sciences Commons^™

Objectionable Team Nicknames: Determining The Likelihood Of Selling The Issue Of Banning Them In Virginia High Schools, Pamela Taylor

Theses and Dissertations

This study explored the personal and situational factors that contribute to a high school principal's willingness to sell the issue of objectionable team nicknames to their school division administration for the purposes of banning them. Based on the literature review, nine hypotheses were developed regarding the factors that influence the issue-selling process in a centralized, hierarchical organization. The issue-selling model utilized in this study suggested that organizational support, top management openness, organizational norms, probability of success, and image risk would be determinants of willingness to sell the issue (Mullen, 2005). This study utilized a mixed-method research design. Personal interviews were …