Social and Behavioral Sciences Commons^™

Creating A Sustainable Graduate Student Workshop Series, Bettina Peacemaker, Martha Roseberry

VCU Libraries Faculty and Staff Publications

Purpose - This paper reports on librarians’ experience creating and sustaining a workshop and webinar series for graduate students over the course of four years.

Design/methodology/approach - Difficulties hosting and promoting stand-alone graduate workshops and a collaborative method for planning workshop days and webinars are described in this case study. Attendance data were collected and recorded for each event and additional quantitative data were collected via registration forms and post-event surveys.

Findings - Working collaboratively as a department eased planning and promotional responsibilities, allowing for a sustainable workshops series. Focusing on a limited number of events per semester and developing …

Keytag It: An Exploration Of A Creative And Customizable Research Guide Promotion, Martha Roseberry, Bettina Peacemaker

VCU Libraries Faculty and Staff Publications

The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences.

Moving Users, Moving Results: Exploring Customer Engagement For Deeper Relationships, Bettina Peacemaker, Jill Stover Heinze

VCU Libraries Faculty and Staff Publications

Successful businesses know that customers make purchase decisions based on a complex bundle of rational and emotional factors that vary in degree and importance depending upon the context. In crowded markets where potential customers have many comparable options, it is often the emotional relationships that they have with businesses that influence where they spend their dollars. Recognizing this reality, businesses have been shifting from transacting with customers to “engaging” with them. This paper outlines the need for librarians to understand engagement more fully, and it points to guidance from the business literature on how to define and create engagement.