Social and Behavioral Sciences Commons^™

The Reciprocal Involvement Of Family Business Owners And Communities In Business Success, Jennifer Johnson Jorgensen, Diane Masuo, Linda Manikowske, Yoon Lee

Human Development and Family Studies Faculty Publications

It is believed that highly involved business owners and community members will yield benefits to ensure business and community sustainability over time. However, little research has delved into understanding the role of business owners’ involvement and the community’s involvement in business outcomes. Thus, the purpose of this study was to investigate the reciprocal involvement of family business owners and the community. To investigate this phenomenon, this study utilized survey data from a rare group of business owners who currently operate long-standing businesses. Results indicate that more involved business owners perceived higher levels of business success. When seeking a profit, business …