Social and Behavioral Sciences Commons^™

A Social Norms Approach To College Alcohol Use: Drinking In A Low-Use Environment, Jared M. Cox

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Social norms interventions have been shown to be effective in reducing problematic alcohol use on college campuses. However, not all interventions have been successful, and the campus environment may be responsible for the variable reactions that students have to these interventions. The following three articles investigate the nature and utility of social norms interventions in an environment where alcohol use is relatively low. The first article details an online social norms intervention implemented on a low-use campus. Results suggest that if adapted to the campus culture, a social norms approach to reducing alcohol use could be successful in this unique …