Social and Behavioral Sciences Commons^™

Using Maslow's Needs Model To Assess Individuals' Attitudes Toward Money, Mark D. Oleson

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Few things occupy as central a place in our lives as money. Although the study of money has a long history in the behavioral sciences, others have only recently begun examining this important topic. The purpose of this study was to explore the relationship between basic human need levels and money attitudes in a university-age cohort utilizing a theory of hierarchical needs. Needs theory, introduced by Abraham Maslow, suggests that as we interact with the environment we accumulate specific needs that motivate us to respond to life experiences.

Three hundred thirty-eight college students attending Utah State University satellite campuses responded …