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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright
Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright
Sociology, Social Work and Anthropology Student Research
This paper explores the ways in which anthropological research, specifically ethnography, can be useful in an Integrated Marketing Communication approach. Starting from a brief description of the different ways in which the discipline of anthropology has studied consumption, the paper turns to review how it can serve effectively to understand both the corporate as well as the consumer culture. Furthermore, the role that the anthropological discipline plays for Integrated Marketing Communication strategies is presented along with some examples of how different firms have used it. This paper is an approach to understanding ethnography not only as a market research methodology, …
Folklore And The Internet: Vernacular Expression In A Digital World, Trevor J. Blank
Folklore And The Internet: Vernacular Expression In A Digital World, Trevor J. Blank
All USU Press Publications
Folklore and the Internet is a pioneering examination of the folkloric qualities of the World Wide Web, e-mail, and related digital media. It shows that folk culture, sustained by a new and evolving vernacular, has been a key, since the Internetýs beginnings, to language, practice, and interaction online. Users of many sorts continue to develop the Internet as a significant medium for generating, transmitting, documenting, and preserving folklore. In a set of new, insightful essays, contributors Trevor J. Blank, Simon J. Bronner, Robert Dobler, Russell Frank, Gregory Hansen, Robert Glenn Howard, Lynne S. McNeill, Elizabeth Tucker, and William Westerman showcase …
The Persistence Ofagriculture At The Rural-Urban Interface: Does The Cost Of Health Insurance Make Adifference?, S. Inwood, J. Sharp, Douglas B. Jackson-Smith, J. Clark
The Persistence Ofagriculture At The Rural-Urban Interface: Does The Cost Of Health Insurance Make Adifference?, S. Inwood, J. Sharp, Douglas B. Jackson-Smith, J. Clark
Sociology, Social Work and Anthropology Faculty Publications
No abstract provided.
Assessing The Needs Ofsage-Grouse Local Working Groups: Final Technical Report, L. R. Belton, Douglas B. Jackson-Smith, T. A. Messmer
Assessing The Needs Ofsage-Grouse Local Working Groups: Final Technical Report, L. R. Belton, Douglas B. Jackson-Smith, T. A. Messmer
Sociology, Social Work and Anthropology Faculty Publications
Over the last several decades, biologists have grown increasingly concerned about declines in populations of two species of sage-grouse (Centrocercus spp.), a bird whose range covers a vast portion of eleven western U.S. states and two Canadian provinces (Stiver et al. 2006). This chicken-sized bird inhabits sagebrush (Artemisia spp.) habitats on public and private land across its range. Recent declines in population numbers of this bird across its range have generated concern among landowners and state wildlife officials that the bird may be listed under the Endangered Species Act (ESA). Sage-grouse local working groups (LWGs) have emerged as a centerpiece …