Social and Behavioral Sciences Commons^™

Effect Of High Amylose Maize Starches On Colonic Fermentation And Apoptotic Response To Dna-Damage In The Colon Of Rats, Ian L. Brown, Richard K. Le Leu, Graeme P. Young, Ying Hu

Faculty of Health and Behavioural Sciences - Papers (Archive)

Background

We investigated in rats the effects of feeding different forms of high amylose maize starches (HAMS) rich in resistant starch (RS) to understand what the implications of RS heterogeneity might be for colonic biology, including innate cellular responses to DNA-damage.

Methods

A range of maize starches were compared: digestible cornstarch (Control), HYLON^® VII, Hi-maize^® 1043, Hi-maize^® 240, Hi-maize^® 260 and NOVELOSE^® 330. Included in the comparison was Cellulose. End-points after 4 weeks included: pH, short chain fatty acids (SCFA) levels, colonic epithelial cell kinetics and apoptotic response to carcinogen 'azoxymethane' in the colonic epithelium. …

Not Just Any Volunteers: Segmenting The Market To Attract The High Contributors, Melanie J. Randle, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

Growing competition in the third sector has resulted in nonprofit organizations making more sophisticated use of marketing techniques to attract volunteers. Not only are organizations attempting to attract more volunteers but increasingly the focus is shifting to attracting the right type of volunteers, or those who will contribute the most hours. This study segments the volunteering market by number of hours contributed in the past 12 months, and identifies significant differences between the characteristics of high-contribution and low-contribution volunteers. High-contribution volunteers are found to (a) exhibit distinctive sociodemographic characteristics; (b) have a greater number, and broader range, of motivations for …

Discovery Of A Non-Peptidic Inhibitor Of West Nile Virus Ns3 Protease By High-Throughput Docking, Dariusz Ekonomiuk, Xun-Cheng Su, Kiyoshi Ozawa, Chrisophe Bodenreider, Siew Pheng Lim, Zheng Yin, Thomas H. Keller, David Beer, Viral Patel, Gottfried Otting, Amedeo Calflisch, Danzhi Huang

Faculty of Science - Papers (Archive)

No abstract provided.

A Comparison Of Factual/Low Context Versus Emotional/High Context Message Appeals: Persuading Chinese Smokers To Ring The Chinese Quitline, Michael Camit, Gary I. Noble, Jennifer Ann Algie

Faculty of Commerce - Papers (Archive)

This study does not support the notion developed from cross cultural advertising literature that members of a particular cultural group will prefer a particular message advertising appeal if it reflects values that are congruent to its culture. An experimental design is applied to examine whether emotional/ high context appeals (n=120) are more persuasive than factual/ low context appeals (n=124) among target groups from collectivist cultural backgrounds. Analysis of Chinese smokers’ pre-and-post intentions to contact the Chinese Quitline after viewing print advertisements determined that there was no difference between the two ad groups’ shift scores. The common use of direct translations …