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'Voice-Niche-Brand': Marketing Asian-Australianness, Merlinda C. Bobis
'Voice-Niche-Brand': Marketing Asian-Australianness, Merlinda C. Bobis
Faculty of Creative Arts - Papers (Archive)
This essay discusses the publishing and marketing issues in Asian-Australian writing. It charts the writer's journey from a distinct voice (and cultural sensibility) with which s/he can create a literary niche, and how this niche is eventually transformed/hijacked into the 'Asian-Australian brand' by the market.