Social and Behavioral Sciences Commons^™

Sugar-Sweetened Beverage Taxes In Vermont: Media Framing And Public Perception, Benjamin Lloyd Crosby

Graduate College Dissertations and Theses

This thesis explores the conversation surrounding the recent attempts by the Vermont Legislature to pass a Sugar-Sweetened Beverage tax in the years 2014-2016. We explore the common perceptions expressed by a sample of Vermont residents and also look at how Vermont media outlets portrayed the tax through frames of reference. Framing is a method of emphasizing certain points of an issue. This thesis reports the common opinions of Vermonters, the media framing of the issue, and if there is any relationship between them in two academic journal articles.

The first article looks at the common frames used in Vermont media …