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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Intention To Comply With Food Safety Messages In A Crisis As A Function Of Message Source And Message Reliability, Karen June Freberg
Intention To Comply With Food Safety Messages In A Crisis As A Function Of Message Source And Message Reliability, Karen June Freberg
Doctoral Dissertations
A key role of public relations is to manage crises, unexpected yet unpredictable events that cause emotional and physical harm (Coombs, 2007). Among the challenges in handling a crisis effectively is dealing with the various media in which information is presented. Because the use of social media in a crisis is a relatively new phenomenon, further understanding of the challenges and opportunities of these media is warranted. Part of meeting this challenge requires precise modeling of consumer responses to safety messages. To remedy gaps in our understanding of social media and food safety crisis communications, consumer intent to comply with …
Social Media And Political Campaigns, Kristian Nicole Smith
Social Media And Political Campaigns, Kristian Nicole Smith
Chancellor’s Honors Program Projects
No abstract provided.
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Chancellor’s Honors Program Projects
No abstract provided.
Geospatial Data Accessibility In Web 2.0 Environments, Sara Helen Mcnamee
Geospatial Data Accessibility In Web 2.0 Environments, Sara Helen Mcnamee
Masters Theses
Geographically referenced data is becoming a robust source of information because the use of place-based relevance searching is being employed as a popular form of information access and dispersal. To address this trend, the researcher conducted a study on the usability of the USA National Phenology Network (http://www.usanpn.org/), engaging 6 volunteer participants structured usability test of the USANPN mapping application. The participants were asked to complete two tasks, and data was collected both during (in the form of a think aloud exercise) and after the test (in the form of an exit interview). From the data collected, the researcher aimed …