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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Strengthening Implicitly-Formed Attitudes: The Use Of Evaluative Conditioning And Selective Exposure, Claudia Q. Luu
Strengthening Implicitly-Formed Attitudes: The Use Of Evaluative Conditioning And Selective Exposure, Claudia Q. Luu
Select or Award-Winning Individual Scholarship
Implicit attitudes are defined as unconsciously-formed evaluations towards an object or the self. Although the very nature of unconsciously formed attitudes may appear to be too weak to be significant to modern theories of attitudes, we challenge that these minute unconscious attitudes can inadvertently affect cognitive information processing which ultimately manifests into stronger attitudes. Here we demonstrate that implicitly formed attitudes can eventually lead to biased behaviors that can positively reinforce themselves which is consistent with the effects of strong attitudes suggested by contemporary research on attitudes. In order to mimic the formation of implicit attitudes, we developed an evaluative …
The Roles Of Attention, Awareness, And Memory In Evaluative Conditioning, Katherine Anne Fritzlen
The Roles Of Attention, Awareness, And Memory In Evaluative Conditioning, Katherine Anne Fritzlen
Masters Theses
Evaluative conditioning (EC) is learning that occurs when a neutral conditioned stimulus (CS) is repeatedly paired with a valenced unconditioned stimulus (US) such that the CS takes on the valence of the US. In the current investigation we were interested in investigating the combined and individual effects of attentional resources and contingency awareness on implicit and explicit EC using a disguised conditioning paradigm. We orthogonally manipulate participants’ awareness of the contingencies and attentional resources in an EC paradigm. We found mixed evidence for the necessity of higher order resources for EC. Neither orthogonally manipulated awareness nor attention had an effect …