Social and Behavioral Sciences Commons^™

Mechanisms For Social Influence, Jeremy David Auerbach

Masters Theses

Throughout the thesis, I study mathematical models that can help explain the dependency of social phenomena in animals and humans on individual traits. The first chapter investigates consensus building in human groups through communication of individual preferences for a course of action. Individuals share and modify these preferences through speaker listener interactions. Personality traits, reputations, and social networks structures effect these modifications and eventually the group will reach a consensus. If there is variation in personality traits, the time to reach consensus is delayed. Reputation models are introduced and explored, finding that those who can best estimate the average initial …