Social and Behavioral Sciences Commons^™

Anti-Counterfeiting Warnings: Do They Influence Consumer Behavior And Perception Of Overt Indicators?, Elizabeth K. Sterling

Dissertations and Theses

This study examined if overt anti-counterfeiting indicators on product packages and warning labels added to the product, informing that the product might be a counterfeit, influenced participants to spend more time examining the product package for genuineness. The overt indicators used were a QR code, and a holographic security tag that were added to packages as a sticker. There was little research regarding what consumers were looking for when examining a product package to determine if the product was genuine or counterfeit. Arguments for both involving the consumers in the counterfeit identification process, and not involving the consumers in this …