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Affecting Change Synergistically: An Interpretative Case Study Of Leadership Relationships At Southwest Airlines, Jacquelyn A. Freiberg Edd

Dissertations

As we move into the 21st century it becomes increasingly more important to move beyond what we have come to know as leadership--great man and position/authority-based, excellent management. Instead, what organizations are in need of is a postindustrial model of leadership. Rost defined 21st century leadership as "an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes" (p. 102). This study sought to operationalize 21st century leadership in Southwest Airlines Co., a Texas-based corporation that is recognized as one of America's most successful airlines. This company has a 22 year history, over 10,000 employees, …