Social and Behavioral Sciences Commons^™

Correlating Locus Of Control With The Motive To Avoid Success, Gary W. Embrey

Master's Theses

Expectancy seems to operate as described in J.B. Rotter' s Social Learning Theory (1954). His work , although seemingly related to that of other notables (Riesman, 1954, in particular), is distinguished through one vital concept-­ perception. According to Rotter, any reinforcement or reward will gain or lose effectiveness in insuring the recurrence of a preceding behavior or event only if it is perceived to have a casual relationship. One must believe the reward to be contingent upon his behavior or independent of it in order for an expectancy to be established (Rotter, 1954, 1960). It follows then that the reward …