Social and Behavioral Sciences Commons^™

A Feminist Rhetorical Analysis Of Queer Appropriation In Digital Spaces, Derek Bryant

UNLV Theses, Dissertations, Professional Papers, and Capstones

Appropriation is an invariable part of the way in which people communicate. In order to better understand what appropriation is and how appropriation functions communicatively, this research defines what appropriation is from a rhetorical perspective. As the world becomes more interconnected through the use of popular social media platforms such as TikTok and YouTube, the popularity of appropriation only continues to grow. This research focuses on popular examples of how queer culture is appropriated and used within mainstream culture by straight individuals as a way for to gain financial and social capital. Keywords: Appropriation, pop culture, digital spaces, TikTok, YouTube, …

Social Media Engagement With Transgender Fertility Content, Kajal Verma, Benette K. Sagun, Melody Rasouli, Cindy M. Duke

Obstetrics & Gynecology Faculty Publications

Objective: To identify transgender fertility content with the highest online engagement on social media, determine its accuracy and quality, and see how this has changed over a 2-year period. Design: BuzzSumo, a content research tool, was used to identify the top 10 article links related to transgender fertility most interacted with on the social media platforms of Facebook, Twitter, Pinterest, and Reddit. We compared article links from June 2019 to June 2020 and from June 2020 to June 2021. The articles were categorized as accurate or misleading based on the references cited and current research. A qualitative analysis was performed …

Social Media, Stress And Sleep Deprivation: A Triple “S” Among Adolescents, Micajah Daniels, Manoj Sharma, Kavita Batra

Environmental & Occupational Health Faculty Publications

This commentary is aimed to discuss the impact of social media or the internet and engagement on youth development and comprehend these complex interrelationships. The discussion will serve as an important basis for designing targeted interventions to promote the judicious use of social media and meaningful engagement among youth. Problematic social media use (SMU) among adolescents may be associated with sleep deprivation, emotional distress, and adoption of maladaptive behaviors. Depression and stress are most notably connected to online harassment from SMU or cyberbullying. Degradation, threats, fake profiles, cyberstalking and unwanted comments are some examples of cyberbullying. Given the critical developmental …

The Use Of Narratives And Social Media In Arts & Culture Nonprofit Crisis Communication During Covid-19, Jordan Buuck

UNLV Theses, Dissertations, Professional Papers, and Capstones

The COVID-19 pandemic interrupted established communication practices for organizations across the globe. While much attention focused on the adaptability of large corporations, less attention has been paid to how nonprofit organizations have responded. At a time when the COVID-19 pandemic was creating ripple effects in social service needs, nonprofit organizations that did not directly address public health still fulfilled urgent missions and needed to communicate their legitimacy to assist with community resilience efforts. This study discovered the roles narratives and social media played in nonprofit organizational crisis communication during the COVID-19 pandemic through interviews with 12 participants. Using situational crisis …

Still We Rise: A Black Feminist Qualitative Inquiry Exploring Black Women’S Experiences On Twitter, Yvonne C. Morris

UNLV Theses, Dissertations, Professional Papers, and Capstones

#WOCAffirmation was a hashtag created by April Reign in October 2017 in response to how Black women do not have the same supports of solidarity from populations who are non-Black women. Serving as a counterpublic, #WOCAffirmation embodied how Black women created space to affirm and amplify each other while also highlighting the harassment and abuse they experience in form of misogynoir on Twitter. As Black women are already under-researched in academia and fields within digital humanities, this study centered Black women while also highlighting oppressive systems of power in both physical and digital spaces. Using Black feminist thought as the …

The Karen Genre: Digital Memes As An Influencer Of Political And Social Discourse, Marc Wardle

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social Media platforms are a source of transformation within the democratic process. Digital memes, seemingly facile and frivolous, contain a collection of dense and broad meanings that have become creative forms of political and social expression. Many complex messages can be communicated to mass audiences through mediated interpersonal communication platforms on social media through the usage of memes. This phenomenon creates what Limor Shifman refers to as a memeplexe. The focus of this study is to explore the transformative nature of the democratic process within digital and internet culture and the formation of an emergent genre of memes called ‘Karen.’ …

Social Media Research In Hospitality And Tourism: A Causal Chain Framework Of Literature Review, Xi Yu Leung, Jie Sun, Billy Bai

Hospitality Faculty Research

Purpose – The present study aims to conduct a systematic literature review to und erstand how current social media studies have adopted theories, used research constructs, and developed conceptual frameworks. Design – The current study examined 149 articles on social media published in the top eight hospitality and tourism journals between 2007 and 2017. Methodology – First, descriptive statistics were presented to show the status quo of theories and constructs used in social media-related articles. Second, three causal chain frameworks are developed based on the antecedent-moderator–mediator-outcome model. Findings – First, psychological theory is the predominant theory that has been applied …

Sports Under Quarantine: A Case Study Of Major League Baseball In 2020, Kari L.J. Goold, Reynafe N. Aniga, Peter B. Gray

Anthropology Faculty Research

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This case study entailed a Twitter content analysis to address the pandemic-delayed start to Major League Baseball (MLB) in the shortened 2020 season. This case study helps address the overarching objective to investigate how the sports world, especially fans, responded to MLB played during the 2020 COVID-19 pandemic. The methods investigated the common themes and determined who used predetermined Twitter hashtags. We recorded how many times external links, photos, emojis, and the 30 MLB teams were mentioned in the 779 tweets obtained during 39 days of data retrieval. Results showed that …

How Misinformation Spreads Through Twitter, Mary Blankenship

Student Research

While living in the age of information, an inherent drawback to such high exposure to content lends itself to the precarious rise of misinformation. Whether it is called “alternative facts,” “fake news,” or just incorrect information, because of its pervasiveness in nearly every political and policy discussion, the spread of misinformation is seen as one of the greatest challenges to overcome in the 21st century. As new technologies emerge, a major piece of both content creation and the perpetuation of misinformation are social media platforms like Twitter, Facebook, and YouTube. As news events emerge, whether be a pandemic, a mass …

How Musical Artists Can Use Social Media For Successful Careers, Kian Hassankhan, Sutirtha Chatterjee

AANAPISI Poster Presentations

This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.

The Circulation Of Climate Change Denial Online: Rhetorical And Networking Strategies On Facebook, Emma Frances Bloomfield, Denise Tillery

Communication Studies Faculty Publications

This study uses a topical, rhetorical approach to analyze how climate change denial circulates online through the 25 most popular posts on the Watts Up With That and the Global Warming Policy Forum Facebook pages. These groups adopt the appearance of credibility through reposting and hyperlinking, thus establishing a supportive, networked space among other skeptical sites, while distancing readers from original sources of scientific information. Visitors use a variety of rhetorical strategies to echo posts’ main themes and to discredit alternative viewpoints. Differences between the topoi and rhetorical strategies of WUWT and the GWPF show that the climate change denial …

Are Social Media Comparisons Thieves Of Joy?, Jessica F. Saunders, Asia A. Eaton

Research Briefs

Women's eating behavior is impacted by socio-cultural factors, regardless of the main social networking site they use.

True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 300 million daily users, Instagram has rapidly become one of the most widely used social networking apps worldwide. This study investigates relationships between motivations for using Instagram, whether users are portraying their true-selves and how their usage affects life satisfaction and well-being. A quantitative survey was used to collect data from 200 students at the University of Nevada at Las Vegas students. Participants were asked to provide answers regarding their habits for using Instagram, whether their online portrayal of self reflected their true self and determine overall life satisfaction. The motives studied in this research include: interpersonal …

Presentation Of True­-Self, Motive And Life Satisfaction On Instagram Among College-­Aged Females, Jocelyn Apodaca

Graduate Research Symposium (GCUA) (2010 - 2017)

With more than 300 million daily users, Instagram has rapidly become one of the most widely used social networking apps worldwide. This study investigates relationships between motivations for using Instagram, whether users are portraying their true­selves and how their usage affects life satisfaction and well­being. A quantitative survey was used to collect data from 200 students at the University of Nevada at Las Vegas students. Participants were asked to provide answers regarding their habits for using Instagram, whether their online portrayal of self reflected their true self and determine overall life satisfaction. The motives studied in this research include: interpersonal …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.

Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Strategic Planning For Sustaining User-Generated Content In Digital Collections, Cory K. Lampert, Su Kim Chung

Library Faculty Publications

Experimentation and exploration are hallmarks of innovative libraries, but as experiments become on-going projects and investigations become long-term commitments, it is important to gain perspective on how the roles of librarians, archivists, and information professionals are changing. As social computing becomes routine for computer users, libraries of all types are responding to these new expectations by building interactive communication features into their on-line collections. Social features and user-generated content raise several compelling issues as organizations strive to balance agile adaptation to the ever-evolving user environment with the realities of limited staff resources and greater administrative expectations. This paper examines the …

Insights Into The Commons On Flickr, Jason Vaughan

Library Faculty Publications

The Commons on Flickr, comprised of an international community of select libraries, museums, and archives, was a project initially launched in 2008 by the Library of Congress and Flickr. Primary goals of The Commons are to broaden exposure to rich cultural heritage photographs and to observe and participate in the communities of engagement and dialog enabled through The Commons. A survey was administered to all The Commons institutions during summer 2009, focusing on assessment of the overall satisfaction of current members and seeking additional details on participation goals, social interactions, staff time involvement, and general statistics. Members report a very …