Social and Behavioral Sciences Commons^™

Exploring Asynchronous Brainstorming In Large Groups: A Field Comparison Of Serial And Parallel Subgroups, Gert-Jan De Vreede, Robert O. Briggs, Roni Reiter-Palmon

Psychology Faculty Publications

Objective: To compare the results of two different modes of using multiple groups (instead of one large group) in order to identify problems and develop solutions.

Background: Many of the complex problems facing organizations today require the use of very large groups or collaborations of groups from multiple organizations. There are many logistical problems associated with the use of such large groups including the ability to bring everyone together at the same time and location.

Methods: A field study involving two different organizations, comparing productivity and satisfaction of group. The approaches included a) multiple small groups, each completing the entire …