Social and Behavioral Sciences Commons^™

Omaha Trade Area Study No. 03: License Plate Survey Of Eight Major Shopping Points, Donald W. Lea, John T. Wilhelm

Publications

This study represents the second in a series of license plate surveys to aid in a delimitation of Omaha's retail trade area. 1 The method utilized was a tabulation of license plate numbers at the major shopping points in Omaha, namely, the parking lots of Brandeis downtown, Crossroads and Westroads. Discussion is limited to two of the three large centers because this is the initial year for the opening of Westroads. Other shopping centers surveyed were Southroads, Skag-Way, GEM, Gulf Mart, and the Center.

Geographic Background Report No. 01: Omaha's Agricultural Core Region, Harold J. Retallick, Charles R. Gildersleeve

Publications

One of the critical problems in the delineation of the Omaha Trade Area to be solved by the geographer is the selection of the agricultural hinterland of Omaha. A series of maps, based on the 1959 and 1964 Census of Agriculture reports were developed. These basic maps were correlated with known data concerning agricultural shipments to the Omaha market. The result was the definition of an agricultural core region centered on Omaha.

Omaha Trade Area Study No. 02: An Analysis Of Telephone Calls, Newspaper Circulation, And Correspondent Banks, Harold J. Retallick, Charles R. Gildersleeve

Publications

There are many limitations and statistical uncertainties in making a full interpretation of the Omaha Trade Area, but we plan to go as far as we can to bring together the commonly used indicators that show the sphere of influence of a major trade center. A number of indicators, such as retail sales, newspaper circulation, correspondent banks, grain shipments, etc., will be mapped individually. Then, for the final analysis, a composite map will be constructed to show the area of overall dominance by Omaha.

The Economic Structure Of The Omaha Smsa, Lawrence A. Danton

Publications

This publication is a portion of the study of the Omaha Area Urban Research Project. The business leaders of Omaha who comprise the Economic Development Council of the Omaha Chamber of Commerce recognize the contribution socio-economic research can make to the healthy development of a community. The Council has underwritten the establishment of a research unit at the University of Omaha by providing an initial operating grant of $106,000.00 to cover the first two years of operation of the research unit.

Factors Influencing The Development Of Omaha, Lawrence A. Danton

Publications

This report is a short overview of the dominant factors which have influenced the development of the Omaha Standard Metropolitan Statistical Area (SMSA) in the past and will, no doubt, continue to influence the Omaha SMSA for many decades. The primary emphasis is on the tangible aspects involved in the city's development. Included among these is a consideration of the geographic variables from the standpoint of physical and human resources. These were the primary determinants in the early development of Omaha and will continue to play a major part in the future of the city. Another area of inquiry deals …

Omaha Trade Area Study No. 01: License Plate Survey Of Two Major Shopping Points, Harold J. Retallick, Charles R. Gildersleeve

Publications

This study is a preliminary attempt at the delimitation of Omaha's retail trade area. The method used is that of recording license plate numbers at the two major shopping points in Omaha, the Central Business District and Crossroads, plus two other smaller shopping points--Southroads and The Center. Emphasis is placed upon the two major points for they give the best regional cross-section of Omaha's retail attraction.

The Potential Additional Supply Of Labor Available To The Omaha Smsa: Summary, Lawrence A. Danton

Publications

The purpose of this study is to determine from the best information available the potential supply of labor available to present and prospective employers in the community composing the Omaha SMSA. In doing so certain well established trends provide the starting point. First is the basic long-term shift in the industry employment patterns of the United States. That is, with the long term industrialization of the U.S. economy that has been taking place since the Civil War, there has been a continuous shift from agricultural to nonagricultural employment. This trend is still continuing and can be expected to do so …

The Changing Population Of The Omaha Smsa 1860-1967 With Estimates For 1970, John P. Zipay

Publications

During the Twentieth Century, the growth of population in the Omaha SMSA has been greatest in the post-war period. In the decade between 1950 and 1960, for example, the growth approximated 25 per cent. Much of this increase has resulted from cycles of residential construction in the fringes of the urbanized area, a situation known as urban sprawl. This sprawl has taken place in each of the three counties comprising the SMSA, but most significantly it has occurred in the territory west and south of the city of Omaha. A considerable portion of the population of the SMSA now exists …

Omaha Unemployment Feasibility Study: Final Report, Larry D. Barnett, Kenneth Root, George Helling

Publications

The research reported here was designed to test the feasibility of a practical approach to the reduction of unemployment, particularly among Negroes.

The need for the particular kind of emphasis used in this approach was recently stated by the director of the U.S. Employment Service in pointing out the need to obtain " more understanding of the things that make the community tick, that keep it from solving its problems, and that lead to the discovery of the real barriers to coordination..."