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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem May 2011

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …


Using Textual Features To Predict Popular Content On Digg, Paul H. Miller Apr 2011

Using Textual Features To Predict Popular Content On Digg, Paul H. Miller

Department of English: Dissertations, Theses, and Student Research

Over the past few years, collaborative rating sites, such as Netflix, Digg and Stumble, have become increasingly prevalent sites for users to find trending content. I used various data mining techniques to study Digg, a social news site, to examine the influence of content on popularity. What influence does content have on popularity, and what influence does content have on users’ decisions? Overwhelmingly, prior studies have consistently shown that predicting popularity based on content is difficult and maybe even inherently impossible. The same submission can have multiple outcomes and content neither determines popularity, nor individual user decisions. My results show …


Social Networking Sites: What They Are And How To Navigate Them (Leader Guide), Maria Deguzman, Deborah J. Weitzenkamp Dr., Anita Hall, Deanna Vansickel-Staudt, Car Mun Kok, Jessica Lake Jan 2011

Social Networking Sites: What They Are And How To Navigate Them (Leader Guide), Maria Deguzman, Deborah J. Weitzenkamp Dr., Anita Hall, Deanna Vansickel-Staudt, Car Mun Kok, Jessica Lake

Kimmel Education and Research Center: Faculty and Staff Publications

The use of social networking sites such as Facebook and LinkedIn has dramatically increased in recent years. Today, over 50 percent of teens and 35 percent of adults in the U.S. are using at least one type of social networking site. If used well, these sites can have many personal and professional benefits. Social networking can be a fun way to communicate with others, and an effective way to expand one’s social and professional connections. It is important to practice good judgment and proper “netiquette” when developing personal profiles and interacting with others through such sites. This community program will …