Social and Behavioral Sciences Commons^™

A Profile Of Nebraska Extension Agents Related To Their Awareness, Self-Perceived Confidence Levels, Attitudes And Present Practices In Selected Areas Of Mass Media Communications, Susan Louise Register

Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship

Purpose. It was the purpose of this study to construct a profile of Nebraska Extension Agents related to their awareness, self-perceived confidence levels, attitudes and present practices in selected areas of mass media communications. Method. A questionnaire, developed by the author, was mailed to 100 percent of the Nebraska Extension Agents. The questionnaire used a Likert scale to measure self-perceived confidence levels and educational effectiveness in regard to selected mass media tasks. A five point Likert scale was used to measure how often selected source materials were used in creating media releases. Personal media habits were revealed as well as …