Social and Behavioral Sciences Commons^™

The Fuzzin' Facts, Rebel Alliance, Mitch Ohnstad, Rebekka Erks, Erin Prohaska, Ryan Mueksch, Rachel Foehlinger, Laura Bergen, Sean Davis

College of Journalism and Mass Communications: Student Advertising Projects

The challenge for this campaign is to expose the facts about sexual health and safe sex practices in a light-hearted manner in order to make it a more comfortable topic to talk about so that more people understand the need to get the facts, get tested and get involved to help prevent the spread of sexually transmitted diseases in Nebraska.

More Than, Joslyn Maenner, Katie Knobbe, Joel Girouard, Desiree Botica, Molly Deaver, Alex Vasey, Ramon Diaz De Leon, Lucy Grant, Kyle Thompson, Adam Weisenberger

College of Journalism and Mass Communications: Student Advertising Projects

This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.

Talk. Act. Thrive. (You)Nified, Amitynine, Amy Okell, Cristina Petrisor, Dayton Stange, Connor Schulte, Amanda Schmidt, Courtney Sehn, Brandon Weeldreyer, Colin Burt, Anh Thoai Dinh

College of Journalism and Mass Communications: Student Advertising Projects

This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.

#Iwilllisten, Outlier Advertising, Chelsea Stromer, Laura Ebbeka, Megan Merrill, Lacy Keilig, Hunter Taylor, Tim Svoboda, Greyson Ostrander, Joel Hunter-Pirtle

College of Journalism and Mass Communications: Student Advertising Projects

Mental illness affects one in four Americans. In 2012, the National Alliance on Mental Illness (NAMI) in New York City and JWT Ethos created the #IWILLLISTEN campaign to create awareness about this staggering statistic and what people could do to combat the negative stigma associated with mental illness.

In 2014, JWT tasked Outlier Advertising to create a campus-focused version of the campaign in the form of an activation plan that could be initiated on any college campus across the nation in the fall of 2014. In addition, JWT asked Outlier Advertising to test elements of the campaign at the University …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

Nissan: Innovation For All -- Hard To Explain, Easy To Experience, Unl Nsac 2012 Agency

College of Journalism and Mass Communications: Student Advertising Projects

The demographic landscape of the United States is changing. Now more than ever, larger populations of multicultural individuals are present and fully integrated into all parts of American society. As such, building a market share in the African American, Hispanic, and Chinese Millennial markets is absolutely necessary. Nissan recognizes the need to connect with these audiences and will do so by generating increased awareness about its innovative brand. The University of Nebraska-Lincoln NSAC Team has devised an effective, buzz-stimulating campaign to target these audiences.

Nissan offers many innovative features that appeal to Multicultural Millennials. This target audience, however, does not …

You're @ Cojmc: An Integrated Marketing Communications Campaign, Ambidex

College of Journalism and Mass Communications: Student Advertising Projects

Campaign Challenge The University of Nebraska–Lincoln’s College of Journalism and Mass Communications has entered the Big Ten conference and would like to assure its position among other competing mass communications programs with a more integrated and memorable recruiting and branding campaign designed to promote the CoJMC’s strengths of community, faculty, and the new worlds of digital and mobile technologies.

Target Audiences High school students, their parents and advisers, and college transfer students from other community colleges.

Budget The budget for this campaign was under $10,000.

Objectives To research, concept and create an integrated marketing communications plan that will effectively promote …

Jcpenny: Ready For Change, Plaidvertising, Allie Busch, Griffin Jelinek, Anna Loach, Liz Garcia, Betsey Stehlik, Megan Kester, Doug Flegle, Krista Mcdonald, Joshua Anstey, Zach Bock, Nick Goodwin, Breanna Stewart, John Erlandson, Mike Taylor, Alex Mcareavey, Christina Fraser, Dennis Bukowski, Molly Wheeler

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY

For more than a century jcpenney has been a dependable retailer and a regular shopping destination for the American family. Founded in 1902 by James Cash Penney, the department store was established on the principle of the golden rule. Throughout the years they have developed a reputation for putting their customers first and providing them with their everyday needs.

However, in the minds of women between the ages of 25-34, the image of jcpenney has not been consistent. For a demographic so interested in fashion, these women prefer to do most of their shopping in specialty clothing stores …

Nebraska’S Centennial Mall: An Integrated Marketing Communications Plan, Shimmer Shack Advertising, Lauren Case, Jeff Price, Smidy Smidt, Kelsey Satra, Hilary Winter, Stacy James

College of Journalism and Mass Communications: Student Advertising Projects

“A present touch on the future.”

Shimmer Shack is a group of five senior advertising majors from the University of Nebraska–Lincoln. We set out in August 2010, to assist Nebraska’s Centennial Mall (NCM) and the Lincoln Parks and Recreation to promote the renovation of NCM and to increase statewide awareness of the brand NCM itself.

Through our research these last few months, we have seen the need for a newly renovated space that connects two great entities of our state: the State Capitol and the University of Nebraska. We discovered that Nebraskans are very proud of their state and that …

An Integrated Marketing Communications Plan For Nebraska’S Centennial Mall, B.Bach Advertising, Brian Muhlbach, Crystal Wulfekuhl, Bryce Wergin, Kelsey Nowka, Colin Clifford, Tyler Vaughan, Stacy C. James

College of Journalism and Mass Communications: Student Advertising Projects

Built in 1967 to commemorate the state’s Centennial year, Lincoln’s Centennial Mall is the open pedestrian mall area spanning from the Capitol Building on K Street north to the Nebraska State Historical Society on R Street. Managed by the Lincoln Parks and Recreation Department, the Mall has been the site for many important political and social events, including Robert Kerry’s announcement for his candidacy for President as well as local festivals and functions like Rib Fest and World Day on the Mall. But, as of 2010, the once-grand fountains have been mostly filled in, the steps are not handicapped accessible, …

Nebraska's Centennial Mall -- Where You Go To Grow: An Integrated Marketing Communications Plan, Secret Radio, Pam Orr, Brianne Hake, Jessica Simpson, Stephanie Scharf, Charles Wetzel, Stacy C. James

College of Journalism and Mass Communications: Student Advertising Projects

Situation Analysis
Nebraska’s Centennial Mall, extending from the State Capitol seven blocks north on what would be 15th Street, serves as a scenic connection between Nebraska’s iconic State Capitol and the University of Nebraska-Lincoln. The Mall is currently in a state of disrepair, but a restoration project will soon begin. Our task is to implement a statewide awareness campaign to encourage all Nebraskans to visit and take pride in Nebraska’s Centennial Mall. In essence, the new Mall is the front yard and primary entrance to the State Capitol and should be viewed and appreciated as a symbol to the state …

Exploring Science Through Media: The Omaha Science Media Project 2009-2010, Belita Kalala, Scott Barry, Rebecca Aiken, Soo Hui-Lee, Mary Claire Rice, Elizabeth Gamez, Nkem Kalu, Amy Struthers, Adam Wagler, Bruce Mitchell, Julie Nichols

College of Journalism and Mass Communications: Student Advertising Projects

The Omaha Science Media Project represents the efforts of more than a hundred people across eight organizations. Working together, these individuals explored innovations in teaching and learning science that challenged and contributed to Omaha’s learning community. This program owes tremendous gratitude to Katie Weitz White and the Sherwood Foundation for their vision, support, and enthusiasm. The Sherwood Foundation’s work has been critical to inspiring students, energizing teachers, and building strong programs for all. We also thank the Omaha Schools Foundation for its guidance and support. The project’s principal investigator is Judy Diamond, Ph.D., Professor and Curator of Informal Science Education …

State Farm: "Talk To An Agent", Tyler Thomas, Jessica Williams, Kate Stevenson, Kala Mosel, Derek Dillon, Chelsea Thompson, Shea Samani, Katie Sorensen, Matthew Berg, Jennifer Larson, Aaron Jarosh, Kyle Stebbins, Mike Sammons, Daniel Scheyer, Sara Leimbach, Doug Flegle, Brett Tesmer, Maggie Geist, Will Sharpe, Jamie Ksieski, Nicholas Huff, Andrew Ciaccio, Drew Guiney, Michael Taylor, Erin Sorensen, Phil Willet

College of Journalism and Mass Communications: Student Advertising Projects

Established in 1922, State Farm has become a trustworthy, reliable company that prides itself on the dedication of its agents and their ability to provide personalized insurance policies. Even though State Farm leads the insurance industry, the company is struggling to gain customers in the 18-25 year old demographic.

As a part of this demographic, many of us were guilty of quickly purchasing our insurance policies online. We thought that we had the coverage we needed — that was before we talked to an agent. In one hour, local State Farm agent Vincon Krikac changed 25 minds. We learned how …

90.3 Krnu Get Indied, Power Of X (Ten)

College of Journalism and Mass Communications: Student Advertising Projects

Situation Analysis Since KRNU first started experimenting with broadcasting over 80 years ago, the University of Nebraska—Lincoln has recognized the importance independent radio stations play in a college community. For the last 20 years, 90.3 KRNU has relied on a format of alternative/indie music mixed with eclectic specialty shows. Through our research we discovered that 90.3 KRNU no longer has top-of-mind awareness among its target audience, which is primarily UNL students. Rick Alloway, KRNU station manager, saw the need for things to change. Through the collaboration of UNL supporters and KRNU supporters alike, it was decided that the station format …

National Student Advertising Competition: Century Council Binge Drinking Campaign, Volation (Team), Ruth Brown, Bettina Burklund, Stacy James, Zach Janky, Phyllis Larsen, Bruce Mitchell, Chuck Piper, Adam Wagler

College of Journalism and Mass Communications: Student Advertising Projects

April 28, 2009 — Advertising students from the University of Nebraska-Lincoln College of Journalism and Mass Communications took home first place in the District 9 American Advertising Federation's National Student Advertising Competition April 24. A first for the program, this win places the team among an elite group of 15 from across the country that will compete for the national title in Washington, D.C., June 4-5. UNL will represent District 9, which includes Nebraska, Iowa, Missouri and Kansas. Judges were unanimous in their decision that the team, Volation, stood far above the other seven teams competing, with a "risky" concept …