Social and Behavioral Sciences Commons^™

A Functional Analysis Of Televised U.S. Senate And Gubernatorial Campaign Debates, William L. Benoit, Leann Brazeal, David Airne

Communication Studies Faculty Publications

This study extended previous research on the Functional Theory of Political Campaign Discourse to investigate the nature of 21 U.S. Senate campaign debates and 15 gubernatorial debates from 1994 to 2006. Acclaims were more common than attacks or defenses in Senate (56%, 30%, 14%) and gubernatorial (68%, 30%, 2%) debates. Challengers attacked more and acclaimed less than incumbents in both groups of debates. Senate and gubernatorial incumbents used past deeds much more to acclaim than attack; challengers were prone to use past deeds to attack more than acclaim. There was no consistent effect of political party on functions of debates. …