Social and Behavioral Sciences Commons^™

Tv Casualties: The Negative Impact Of Political Messages In Non-News Programs, Salvatore James Russo

Electronic Theses and Dissertations

Prior works in the social sciences have demonstrated the importance that television can have in shaping the views and outlooks of viewers. Studies have examined how it is that overtly political broadcasting, such as political commercials or ideological cable news channels, can impact viewers. However, precious little scholarship in the field of political science has been devoted to examining how non-news programming, the lion's share of what is shown on television, can shape and mold viewers' outlooks and opinions. Television programming is often built around conflict, presenting a distorted view of the world wherein certain "in-groups," mainly the assumed audience …