Social and Behavioral Sciences Commons^™

Uk Libraries' "Wildcat Histories:" Preserving Student Activist Social Media Content, Ruth E. Bryan, Taylor C. Leigh, Emily B. Collier

Library Presentations

In this presentation, we describe the current web archiving program at the University of Kentucky Libraries; provide an overview of the "Wildcat Histories" activist student organization social media preservation project, funded by Project STAND; discuss the technical aspects of the "Wildcat Histories" project; and the project's current status and lessons learned.

Preservation Perseverance: Archiving Social Media Content, A University Of Kentucky/Latino Student Union Collaboration, Ruth E. Bryan, Taylor C. Leigh, Emily B. Collier

Library Presentations

The voices of activist student leaders and organizations are crucial to preserve, whether it be in a formal archives or as part of an archiving process undertaken by individuals and groups to preserve their legacies. Increasingly, these voices are found in social media and other online and web platforms that are difficult to preserve. Wildcat Histories is a year-long, grant-funded collaboration between the University of Kentucky Libraries and the University of Kentucky Latino Student Union (LSU) to research the best technologies for (as of July 2023) and then carry out the preservation of activist student organization social media content. The …

Social Media And Contentious Action: The Use And Users Of Qq Groups In China, Zixue Tai

Journalism and Media Faculty Publications

This article presents an analysis of a netnographic study of QQ groups engaged in contentious activities in China. Informed primarily by semi‐structured in‐depth interviews of 34 participants and field observations through years of grounded research, the findings shed light on the communicative dynamics and mobilization strategies of QQ groups in nurturing contentious action and motivating mass participation in social protest. In‐group communication stays highly focused on the respective mission of the groups, and it cultivates a sense of shared awareness conducive to collective action. There is also a noticeable contagion effect that transfers the spirit of contestation in terms of …

Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim

Integrated Strategic Communication Faculty Publications

This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …

Assessing Dialogic Communication Elements In Online Emergency Communication, Lauren Bailey Cain

Theses and Dissertations--Communication

Social media have been identified as powerful tools for two-way crisis communication, allowing officials to reach, inform, and motivate at-risk publics during emergencies. However, government use of social media during emergencies is a relatively new area of study and is thus understudied and undertheorized, with little evidence-based guidance for online messaging strategies during emergencies. Dialogic communication theory has recently been used as a framework to investigate the utility of social media as channels for facilitating two-way, cocreational communication. This study assesses the use and impact of dialogic communication elements at each stage of the crisis and emergency risk communication model …

An Experimental Investigation Into Promoting Mental Health Service Use On Social Media: Effects Of Source And Comments, Zhaomeng Niu, Lun Hu, David C. Jeong, Jared Brickman, Jerod L. Stapleton

Health, Behavior & Society Faculty Publications

Mental health is an increasingly prevalent topic of public interest, but remains a complex area requiring focused research that must account for negative perceptions surrounding mental health issues. The current work explores the roles of social media information source credibility and valence of social media comments on health outcomes in such a mental health context. We used a 2 (message source: professional vs. layperson) × 3 (valence of comments: positive vs. negative vs. mixed) online experiment to examine the effects of source and valence of comments on trust, attitudes and intentions related to mental health information and services among 422 …

Misinformation More Likely To Use Non-Specific Authority References: Twitter Analysis Of Two Covid-19 Myths, Joseph Mcglynn, Maxim Baryshevtsev, Zane A. Dayton

Communication Graduate Research

This research examines the content, timing, and spread of COVID-19 misinformation and subsequent debunking efforts for two COVID-19 myths. COVID-19 misinformation tweets included more non-specific authority references (e.g., “Taiwanese experts”, “a doctor friend”), while debunking tweets included more specific and verifiable authority references (e.g., the CDC, the World Health Organization, Snopes). Findings illustrate a delayed debunking response to COVID-19 misinformation, as it took seven days for debunking tweets to match the quantity of misinformation tweets. The use of non-specific authority references in tweets was associated with decreased tweet engagement, suggesting the importance of citing specific sources when refuting health misinformation.

Differences Between Teacher-Focused Twitter Hashtags And Implications For Professional Development, Spencer P. Greenhalgh

Information Science Faculty Publications

Twitter hashtags may serve as valuable means for teachers' professional development. However, given the diversity of hashtag spaces and teacher needs, teachers must assess a given hashtag and compare it to their learning needs and preferences before determining whether it would be helpful. To support this reflection, I examine data associated with 60 Regional Educational Twitter Hashtags (RETHs) during the first six months of 2016 to begin describing the variety of teacher learning-focused Twitter spaces and make distinctions between them. My results indicate that these RETHs vary according to their relative focus on sharing, intimacy of personal connection, and volume …

The Role Of Popular Media In 2016 Us Presidential Election Memes, Kyra Osten Hunting

Journalism and Media Faculty Publications

The 2016 US presidential election was marked by the extensive role that social media played in the construction of the candidates as well as by the growth of a number of forms of digital political rhetoric, including memes. The subgenre of popular culture-based political memes that draw on well-known entertainment media, particularly those with large fandoms like the Star Wars and Harry Potter franchises, reveal inequities in gender representation in entertainment media that are replicated when these media become source material for memes. Memes based on popular culture that are designed to celebrate female candidates are disadvantaged by having a …

Attentional Social Media: Mapping The Spaces And Networks Of The Fashion Industry, Ate Poorthuis, Dominic Powers, Matthew Zook

Geography Faculty Publications

In this article we use big data methods to analyze the attention paid to the fashion industry on social media. The article argues that for the fashion industry, like many industries, the core product is a form of knowledge that is dependent on gaining and holding people’s attention. To understand this attentional economy, social media offers a unique window because it is increasingly a central space within which fashion knowledge is created and shared. Using long-term, geotagged big data from Twitter, we analyze the hitherto difficult-to-explore spaces and places of the global fashion industry. The article suggests that the data …

Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper

Information Science Faculty Publications

This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …

Live Ambience And Homestead Away From Home: Social Media Use And Dependency By Visiting Chinese Students In The United States, Zixue Tai, Jue Lu, Fengbin Hu

Journalism and Media Faculty Publications

This study investigates social media dependency relations among Chinese college students during their three-month study abroad sojourn in the United States. Data were collected using a multimethod approach of ethnography, field observation, and in-depth interviews. Inspired by the lens of media system dependency (MSD) theory, the analysis focuses on the diverse goals and motivations that drive student behavior in social media engagement, as well as various contextual factors leading students to adapt and transition to the U.S. social networking sites (SNS), and the subsequent outcomes. The findings indicate that task-driven and assignment-centered goals dominate social media use, and that multidimensional …

"Participant" Perceptions Of Twitter Research Ethics, Casey Fiesler, Nicholas Proferes

Information Science Faculty Publications

Social computing systems such as Twitter present new research sites that have provided billions of data points to researchers. However, the availability of public social media data has also presented ethical challenges. As the research community works to create ethical norms, we should be considering users’ concerns as well. With this in mind, we report on an exploratory survey of Twitter users’ perceptions of the use of tweets in research. Within our survey sample, few users were previously aware that their public tweets could be used by researchers, and the majority felt that researchers should not be able to use …

2018 Constitution Day Essay Contest 2nd Place, Courtney Vice

Constitution Day Essay Contest

No abstract provided.

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield

Oswald Research and Creativity Competition

The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using …

Modeling And Mapping Location-Dependent Human Appearance, Zachary Bessinger

Theses and Dissertations--Computer Science

Human appearance is highly variable and depends on individual preferences, such as fashion, facial expression, and makeup. These preferences depend on many factors including a person's sense of style, what they are doing, and the weather. These factors, in turn, are dependent upon geographic location and time. In our work, we build computational models to learn the relationship between human appearance, geographic location, and time. The primary contributions are a framework for collecting and processing geotagged imagery of people, a large dataset collected by our framework, and several generative and discriminative models that use our dataset to learn the relationship …

Social Media Usages In Small Not-For-Profit Organizations, Sarah Nolan

MPA/MPP/MPFM Capstone Projects

Effective social media management takes time, effort, and intentionality. Small not-for-profit organizations would benefit from doing this, but often have difficulty with being able to do so. In order to find out how small not-for-profit organizations use their social media and how social media could best be used to accomplish their mission, the following research questions were asked: What communications policies and procedures are followed by small not-for-profits organizations? Are the current social media practices of these organizations effective? What are the primary needs of these organizations in terms of social media and how can they be addressed?

In order …

Beyond Big Bird, Binders, And Bayonets: Humor And Visibility Among Connected Viewers Of The 2012 Us Presidential Debates, Kevin Driscoll, Alex Leavitt, Kristen L. Guth, François Bar, Aalok Mehta

Communication Faculty Publications

During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous content. Using retweet frequency as a proxy for visibility, we found a positive relationship between the use of humor and the visibility of individual tweets. Not …

2018 Constitution Day Essay Contest 1st Place--Social Media: Unifier Or Divider, Claire Hilbrecht

Constitution Day Essay Contest

No abstract provided.

Tweeting The Anthropocene: #400ppm As Networked Event, Lauren E. Cagle, Denise Tillery

Writing, Rhetoric, and Digital Studies Faculty Publications

Social media platforms have been widely available for over 10 years, and communication research has responded in part by exploring how Facebook and other social media sites are used for advocacy and public discourse. Environmental issues, including climate change, have also been the focus of recent work on social media, including Environmental Communication's 2015 special issue on Climate Change Communication and the Internet. Bruno Latour's actor-network theory allows people to account for the roles played by users, links, hashtags, and other actants in the effort to move information through a larger network. The high percentage of tweets in the dataset …

Crowd-Sourcing The Smart City: Using Big Geosocial Media Metrics In Urban Governance, Matthew Zook

Geography Faculty Publications

Using Big Data to better understand urban questions is an exciting field with challenging methodological and theoretical problems. It is also, however, potentially troubling when Big Data (particularly derived from social media) is applied uncritically to urban governance via the ideas and practices of “smart cities”. This essay reviews both the historical depth of central ideas within smart city governance —particular the idea that enough data/information/knowledge can solve society problems—but also the ways that the most recent version differs. Namely, that the motivations and ideological underpinning behind the goal of urban betterment is largely driven by technology advocates and neoliberalism …

Ten Simple Rules For Responsible Big Data Research, Matthew Zook, Solon Barocas, Danah Boyd, Kate Crawford, Emily Keller, Seeta Peña Gangadharan, Alyssa Goodman, Rachelle Hollander, Barbara A. Koenig, Jacob Metcalf, Arvind Narayanan, Alondra Nelson, Frank Pasquale

Geography Faculty Publications

No abstract provided.

U.S. Newspaper Editors’ Ratings Of Social Media As Influential News Sources, Masahiro Yamamoto, Seungahn Nah, Deborah S. Chung

Information Science Faculty Publications

Social media, as one key platform for citizen journalism, are becoming a useful news-gathering tool for journalists. Based on data from a nationwide probability sample of newspaper editors in the United States, this study investigates the extent to which newspaper editors consider social media an influential news source. Results show that variations in editors’ ratings of social media as a news source were related to multiple levels of influence, including professional journalistic experience, organization size, community structural pluralism, and citizen journalism credibility. Implications are discussed for the roles of social media in news production.

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …

Introduction: Spatial Big Data And Everyday Life, Agnieszka Leszczynski, Jeremy Crampton

Geography Faculty Publications

Spatial Big Data—be this natively geocoded content, geographical metadata, or data that itself refers to spaces and places—has become a pervasive presence in the spaces and practices of everyday life. Beyond preoccupations with “the geotag” and with mapping geocoded social media content, this special theme explores what it means to encounter and experience spatial Big Data as a quotidian phenomenon that is both spatial, characterized by and enacting of material spatialities, and spatializing, configuring relations between subjects, objects, and spaces in new and unprecedented ways.

Challenges Of Internet And Social Media Use In Adolescents, Mandakini Sadhir, Stephanie J. Stockburger, Hatim A. Omar

Pediatrics Faculty Publications

There has been tremendous growth in use of technology in recent decades. The majority of teens now have access to a desktop/laptop computer as well as a gaming console and smartphone. With growing internet and social media use teens now face challenges including cyberbullying, sexting and problematic internet use that result in various health implications. Health care providers are in unique position to educate adolescents and families about current challenges and provide age appropriate guidance to promote healthy internet behaviors.

College Students’ Use Of Social Media To Communicate About Alcohol And Drinking Behaviors, Jenna E. Reno

Theses and Dissertations--Communication

Social networking sites (SNSs) are an increasingly popular channel for communication among college students. Often students disclose more freely via social networking sites than they would in other situations. These disclosures commonly include information about engaging in risky health behaviors (e.g., binge drinking). Study 1 examined students’ impression management goals and self-presentation tactics specifically related to self-disclosures of drinking behavior on SNSs. Findings suggest that students use differing self-presentation tactics across various SNSs in order to achieve their impression management goals and to avoid consequences associated with disclosing about risky health behaviors to certain audiences. Study 2 sought to develop …

Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz

Information Science Faculty Publications

The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary …

Online Deception In Social Media, Michail Tsikerdekis, Sherali Zeadally

Information Science Faculty Publications

The unknown and the invisible exploit the unwary and the uninformed for illicit financial gain and reputation damage.

Multiple Account Identity Deception Detection In Social Media Using Nonverbal Behavior, Michail Tsikerdekis, Sherali Zeadally

Information Science Faculty Publications

Identity deception has become an increasingly important issue in the social media environment. The case of

blocked users initiating new accounts, often called sockpuppetry, is widely known and past efforts, which have attempted to detect such users, have been primarily based on verbal behavior (e.g., using profile data or lexic al features in text). Although these methods yield a high detection accuracy rate, they are computationally inefficient for the social media environment, which often involves databases with large volumes of data. To date, little attention has been paid to detecting online decep- tion using nonverbal behavior. We present a detection …