Social and Behavioral Sciences Commons^™

Designing Effective Tsunami Messages: Examining The Role Of Short Messages And Fear In Warning Response, Jeannette Sutton, Sarah C. Vos, Michele M. Wood, Monique Turner

Communication Faculty Publications

Although tsunamis have the potential to be extremely destructive, relatively little research on tsunami messaging has taken place. Discovering whether tsunami warning messages can be written in a way that leads to increased protective response is crucial, particularly given the increased use of mobile message services and the role they play in notifying the public of imminent threats such as tsunami and other hazards. The purpose of this study was to examine the possibility of designing warning messages for tsunamis that improve upon message style and content used by public alerting agencies to date and to gain insight that can …