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Full-Text Articles in Social and Behavioral Sciences
The Persuasive Power Of Instagram Metrics: Examining How User-Generated Cues Affect Consumer’S Perception Of Influencer Credibility, Madison Lea Wallace
The Persuasive Power Of Instagram Metrics: Examining How User-Generated Cues Affect Consumer’S Perception Of Influencer Credibility, Madison Lea Wallace
Theses and Dissertations--Communication
Since 2019, Instagram has been testing the removal of a visible like count on posts. This change particularly pertains to social media influencers whose popularity is visibly displayed through the number of likes and comments their posts receive. Therefore, the present study experimentally investigated how varying levels of the like (i.e. hidden, approximate, and exact) and comment (hidden and exact) display on Instagram’s Explore page affect user’s credibility evaluations of unknown influencers. Guided by the Heuristic Systematic Model, MAIN Model and Warranting Principle, this study conducted a 3 (like display: hidden likes, approximated number of likes, and exact number of …