Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Rethink, Reuse, Recycle: Turning An Existing Workshop Into A Virtual Opportunity For Outreach And Engagement, Jason Wardell, Bridget Retzloff, Joan Plungis
Rethink, Reuse, Recycle: Turning An Existing Workshop Into A Virtual Opportunity For Outreach And Engagement, Jason Wardell, Bridget Retzloff, Joan Plungis
Roesch Library Faculty Publications
This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwestern private university served as a springboard for the series. Targeted to faculty, graduate students, and undergraduate honors students, the Zoom-based, 45-minute sessions covered a different product on each of three successive days. A common structure for each presentation, along with the use of Springshare modules for registration and assessment, facilitated the event’s rapid production and easy replication.
People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
Roesch Library Faculty Publications
COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …