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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey
Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey
Honors Scholar Theses
Due to globalization, multinational companies are increasingly cognizant of the language used in marketing materials. The growing Hispanic population in the U.S. and the increasing desire to learn and consume English in Spain makes marketers think twice about how they use language. This research is multi-method, using in-depth interviews and an experiment to learn more about how languages are used in advertisements to target monolingual and bilingual consumers within a country, and how consumers respond to monolingual and bilinguals advertisements.
I started by interviewing two marketing managers with experience in bilingual advertising in various media to better understand their decisions …
Design, Programming, And User-Experience, Kaila G. Manca
Design, Programming, And User-Experience, Kaila G. Manca
Honors Scholar Theses
This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.
I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.
The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …
Marketing Margins For Mcintosh And Red Delicious Apples In Connecticut, Jose Montero, Donald G. Stitts
Marketing Margins For Mcintosh And Red Delicious Apples In Connecticut, Jose Montero, Donald G. Stitts
Storrs Agricultural Experiment Station
No abstract provided.
Economics Of Location, Number And Size Of New England Apple Packing Plants, F. Richard King, Stanley K. Seaver
Economics Of Location, Number And Size Of New England Apple Packing Plants, F. Richard King, Stanley K. Seaver
Storrs Agricultural Experiment Station
No abstract provided.
Positive Spatial Equilibrium Model Of Broiler Markets: A Simultaneous Equation Approach, A, T.C. Lee, Stanley K. Seaver
Positive Spatial Equilibrium Model Of Broiler Markets: A Simultaneous Equation Approach, A, T.C. Lee, Stanley K. Seaver
Storrs Agricultural Experiment Station
No abstract provided.
Interorder Relationships Among The Northeastern Federal Milk Marketing Orders, Yehoshua Tidhar, Ian W. Hardie
Interorder Relationships Among The Northeastern Federal Milk Marketing Orders, Yehoshua Tidhar, Ian W. Hardie
Storrs Agricultural Experiment Station
No abstract provided.