Social and Behavioral Sciences Commons^™

Corporate Social Advocacy: Addressing Social Justice In The Age Of Black Lives Matter, Asianna Elston

Electronic Theses and Dissertations, 2020-

This research explores corporate advocacy and support for the Black Lives Matter movement. Using organizational legitimacy theory as a theoretical framework, this research employed thematic analyses in order to study statements issued by Fortune's 50 most admired companies in response to the re-energized Black Lives Matter movement. These statements were studied using thematic content analysis in order to gauge corporate engagement with the movement, as well as indicate themes of authenticity or hypocrisy apparent in the statements. The study revealed major themes of support and authentic engagement, as well as highlighted the missing components that may indicate hypocritical stances to …