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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck
Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck
Honors Undergraduate Theses
The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and …
How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo
How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo
Electronic Theses and Dissertations
Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction and …
Managerial Descriptions Of Characteristics And Communication Rule Violations Of Millennial Employees: Insights Into The Hospitality Industry, Nicole Baker
Electronic Theses and Dissertations
Millennials are the newest generation to enter the workforce. When Millennials enter organizations, managers construct perceptions about Millennials’ communication behaviors, including their characteristics and adherence to organizational rules. These perceptions help managers decide Millennials’ organizational fit. A review of literature revealed a scarcity of empirical research in this area with little empirical research from communication scholars who apply communication frameworks, theories, and concepts. This research used the lens of social constructionism to understand the membership categorization devices and category-bound activities managers use to characterize Millennials. In order to better understand how Millennials conform to and change organizational culture, data were …
How Do They Fit In?: Millennials In The Workplace, Carolee Richendollar
How Do They Fit In?: Millennials In The Workplace, Carolee Richendollar
Electronic Theses and Dissertations
In some organizations four generations work together creating a unique culture. Millennials are the second largest generation currently in the workforce. Organizational culture is affected by interpersonal communication. Interviews were conducted with 17 workers between the ages of 19 and 30. Interviews consisted of 22 open-ended questions regarding daily tasks, organized activities, and interpersonal interaction. The perspective of organizational culture was evaluated through personal, task, social, and organizational rituals. Membership categorization was used to determine common vocabulary used to identify with coworkers. Duck’s theory on attraction was used to evaluate interpersonal behavior seeking to determine psychological attractors acting as catalysts …