Social and Behavioral Sciences Commons^™

Freedom Is Everybody's Business: Using Multi-Faceted Outreach To Draw Student Attention To Local Archival Collections On The Civil Rights Movement Of The 1960s, Joshua Youngblood

University Libraries Faculty Publications and Presentations

As the recent celebrations of the 50th anniversary of the March on Washington demonstrated, numerous digital projects and numerous scholarly and popular print publications have made the grander stories and lessons of the civil rights movement of the 1950s and 1960s widely available. But what about the lesser known heroes and the local and regional episodes that have not received the same level of interest? Manuscript collections that capture those hidden stories, integral to the achievements—and setbacks—of the Civil Rights Movement, can provide students access to richer understandings of the social and political watersheds of the era. By utilizing select …

The Mediating Effect Of Team Identification On The Relationship Between Social Media Consumption And Intentions, Jaeahm Park

Graduate Theses and Dissertations

The purpose of this study was to (a) identify the motivational factor for subscribing to collegiate athletics' social media (b) analyze the effect of subscribing to collegiate athletics' online social media on team identification (c) analyze the effect of subscribing to collegiate athletics' online social media on behavior intentions mediated by team identification. The study also examined the difference across demographic information which can be used for fan segmentation. By analyzing a total of 146 undergraduate students from University of Arkansas Recreation and Sport Management classes, this dissertation found the following.

This study verified seven motives for subscribing to school …