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University of Arkansas, Fayetteville
Agricultural Education, Communications and Technology Undergraduate Honors Theses
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Full-Text Articles in Social and Behavioral Sciences
A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt
A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt
Agricultural Education, Communications and Technology Undergraduate Honors Theses
Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of …
An Assessment Of Communication Strategies In Edinburgh, Scotland: A Focus On News Outlets Used By Select Audiences, Alexandria N. Mcleod
An Assessment Of Communication Strategies In Edinburgh, Scotland: A Focus On News Outlets Used By Select Audiences, Alexandria N. Mcleod
Agricultural Education, Communications and Technology Undergraduate Honors Theses
The purpose of this study was to discover which media outlets selected Edinburgh, Scotland consumers were using and why they chose those outlets to gain information. This study was conducted using a survey instrument with convenience sampling (N = 39) in Scotland during the summer 2016. It was found that social media is the primary source for news and timeliness is the most important factor when choosing a news source. Another objective for the study was to determine peak viewing times and primary topics of interest. Peak viewing times were observed to be mornings and evenings primarily. Primary topics …