Social and Behavioral Sciences Commons^™

Selling Tradition: Impression Management And Draft Animal Agriculture Of A Mississippi Farmstead, Matthew Corbin Lance

Master's Theses

This thesis is a case study of a family of farmers in Mississippi’s Piney Woods who use horse-drawn equipment to grow crops. This practice is notable in the context of a larger agricultural system that prioritizes mechanization (particularly the use of tractors). The production style and their use of local direct selling via farmers markets allowed them to thrive economically because they were able to tap into a niche market of consumers desiring an alternative to the modern, conventional agricultural system.

Other literature on Alternative Food Networks (AFN) discusses the issues of alterity and appropriation—that is, whether AFN ventures are …