Social and Behavioral Sciences Commons^™

The Influence Of Message Type, Environmental Attitude, And Political Ideology On Perceptions Of Aquaculture In The United States, Tabitha C. Boze

Electronic Theses and Dissertations

In the United States, aquaculture receives varying degrees of support based on individuals’ perceptions of the industry. This study analyzes the factors that contribute to those perceptions; namely, message type, affect, political orientation, and environmental attitude. We collected data through a nationwide survey, distributed by Qualtrics, which recruited a representative sample of U.S. residents. The survey included multiple-choice, Likert scale, and open-ended questions regarding individual characteristics (e.g., age, income, political orientation, etc.) and opinions on aquaculture. In order to study message type, we employed four experimental conditions (narrative video, narrative text, infographic video, and text) and one control group with …