Social and Behavioral Sciences Commons^™

B553: Consumer Packages For Maine Mcintosh Apples, Charles H. Merchant, Earle E. Gavett, John W. Underwood, Frank J. Mcdonald

Bulletins

Three kinds of consumer packages for apples were developed for testing in the 1955-56 marketing season. In developing these packages, the authors modified the jumble-pack, polyethylene package in a way that would protect the fruit from most of the bruising and still maintain almost complete visibility of the fruit. One consumer package developed was a long narrow polyethylene bag, another was a polyethylene bag with a divider insert, and the third package had a cell partition placed in a similar plastic bag. All three packages were well accepted by consumers in the Portland market.