Social and Behavioral Sciences Commons^™

From Broadcasting To Narrowcasting: Televised Sport In Western Europe In The New Millennium, John Moran

Masters

This thesis seeks to explore the critical importance which televised sport will play within the paradigm of the continuing evolution of broadcasting in Western Europe. The arguments and issues which arise are situated within the context of cut-throat competition for sports rights between traditional terrestrial broadcasters and pay TV organisations in what is increasingly becoming a fragmented television market-place. The thesis which utilises developments in the United Kingdom and Ireland as its model plots the technical, financial and institutional issues which have surfaced regarding televised sport over the past sixty years. As such, the motivations behind the purchase of sports …