Social and Behavioral Sciences Commons^™

Principles And Practices Of Bar And Beverage Management, James Peter Murphy

Books/Book Chapters

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.

Consumer expectations have changed, and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base, this text has been designed to support the bar and beverage skills …

Exploration Of The Reputation Of The Nightclub Industry In Ireland, Anthony Friel

Masters

The purpose of the exploration was to research the reputation and public relations practised within the nightclub industry. This is achieved through exploring the public relations practices of the Irish Nightclub Industry Association (INIA) and individual nightclubs. The specific areas examined are public relations as a management function, communications, relationship management, an understanding of publics, issue management and crisis management. Reputation and the reputation management process are also assessed. These areas of practice combined give an understanding of how the nightclub industry’s reputation can be explored. Publics affected by the nightclub industry give their opinion on these practices by the …