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Full-Text Articles in Social and Behavioral Sciences
The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll
The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll
Masters
The link between brands and culture is well documented (McCracken, 1986; Ritson and Elliott, 1999). However the purposeful creation of brands related to culture is less evident (Vincent, 2002; Holt, 2004). It is this lack of theoretical understanding of cultural brands that drives this study. The objective of this study is to investigate the Gaelic Athletic Association (GAA) as an iconic brand within the socio-economic context of Ireland. The literature has been divided into two chapters, the first is an overview of consumer culture as the context within which brands have taken on great importance, in the construction of self …
Just Bring Yourself, Denise Lyons
Just Bring Yourself, Denise Lyons
Masters
The social care worker receives a comprehensive education through the combination of theoretical knowledge and practice training. The effective worker integrates this knowledge and experience into planned practice that meets the diverse needs of each service user. As well as honed skills and integrated knowledge, the graduate also brings their values, beliefs, socialisation influences and personality traits with them to work. The practice of social care involves working with vulnerable people, and having an understanding of how these “self characteristics” may influence the relationship is essential. According to Garfat, McElwee and Charles (2005: 108), “the social care practitioner is in …