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Social and Behavioral Sciences Commons

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Technological University Dublin

Communication

2010

Communications; media literacy; media policy

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Full-Text Articles in Social and Behavioral Sciences

Current Policy Developments In European Media Literacy, Brian O'Neill Jan 2010

Current Policy Developments In European Media Literacy, Brian O'Neill

Articles

In August of 2009, the European Commission issued a formal recommendation on media literacy adding to a series of initiatives underway since 2006 to build a comprehensive European media literacy policy (Commission of the European Communities 2009). Media literacy is now a well-established concept referring to the ability to critically understand and use media in a variety of contexts (see Aufderheide 1997). Recognising that the way people use media is changing and that the volume of information received is enormous, the Commission notes that all citizens need to have the ability to access, analyse and evaluate images, sounds and texts …