Social and Behavioral Sciences Commons^™

The Future Of Audience Research, Brian O'Neill

Conference Papers

ECREA roundtable The future of audience research IAMCR conference @ BRAGA July 21 14:30-16:00 Convenor: Nico Carpentier Institutional and critical perspectives on audience representation This contribution focuses on institutional and critical perspectives on audience representation, i.e., how audience experience is formally accounted for through institutional processes of research (media literacy indices for instance) or through representative bodies such as Audience Councils. In other words, an area of overlap between audience studies and public policy debates, advocating that researchers should try to make their findings more widely available and understood in professional media environments.